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Piggle Child Bank
Project Type:
Self-Led Project
Branding Project
Role:
UX/UI Designing
Branding
Prototyping
Platforms:
Figma
iOS
Android
Location:
New York, NY
Timeline:
8 weeks
Piggle is a fun and educational mobile banking app designed for children aged 5–10 years to learn money management through interactive saving, spending, and earning tasks. It offers separate interfaces for children and parents, encouraging healthy financial habits and family interaction around money.
Project Type:
Independent UX/UI Design & Branding Project
Role:
UX/UI Designer, Branding, Prototyping
Platforms:
iOS & Android Mobile App
Timeline:
8 Weeks
The Problem:
Most child banking apps feel too serious or complex, making it hard for kids to stay engaged or understand how money works. They lose motivation quickly because saving and learning don’t feel playful.
Challenge:
How might we create an app that teaches financial literacy through play, while maintaining simplicity and parental control?
Piggle is a fun and educational mobile banking app designed for children aged 5–10 years to learn money management through interactive saving, spending, and earning tasks. It offers separate interfaces for children and parents, encouraging healthy financial habits and family interaction around money.
The Problem:
Most child banking apps feel too serious or complex, making it hard for kids to stay engaged or understand how money works. They lose motivation quickly because saving and learning don’t feel playful.
Challenge:
How might we create an app that teaches financial literacy through play, while maintaining simplicity and parental control?
BRAND VOICE & TONE
We’re the encouraging mentor and playful family friend—never the stern teacher, never the boring banker. Our voice is upbeat, caring, and genuinely excited about making money smarts feel like a game kids love to play. We talk with honest optimism and sprinkle in cheerful fun, using “aha!” moments and giggles to turn each lesson into a family win.
With kids, we’re empowering and clear, cheering on every small step. For parents, we’re supportive and transparent, always offering guidance—never talking down. Our words are full of warmth, clarity, and Piggle’s signature spark, helping families celebrate progress, together.
“Financial Smarts, Made Fun for Kids”
Creating a playful & trustworthy visual identity
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HOME
The Playground for Finance
Managing a budget builds confidence. We designed a clutter-free interface where children can instantly grasp their financial health. With clear visuals for savings, spending, and goals, Piggle gives them the autonomy to manage their money in a safe, controlled environment.
MY TASKS
The Value of Hard Work
Saying "I cleaned my room" feels much better when there’s a reward waiting. The task system empowers children to take initiative. Instead of simply asking for money, they learn the correlation between effort and earnings, fostering a sense of achievement and independence.
Mom's proud of you!
Your reward has been approved!
Done with the task already?
We will send notification to your parent to verify the completion of the task
ATTACH PHOTOS
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ACADEMY
Financial Smarts, Gamified
Piggle Academy translates complex financial concepts into the language of children. We ditched the boring lectures for interactive stories and bite-sized lessons. Kids explore money management as an adventure, not a chore.
The 50/30/20 Rule
Spend 50% on needs, 30% on wants, and save 20%. It's like a recipe for financial success—no baking required!
Start Small, Dream Big
Even $5 a week adds up to $260 a year. That's the power of consistency—small steps, giant leaps!
MY BANK
Their First Digital Wallet
Managing a budget builds confidence. We designed a clutter-free interface where children can instantly grasp their financial health. With clear visuals for savings, spending, and goals, Piggle gives them the autonomy to manage their money in a safe, controlled environment.
BRANDING
Creating a playful & trustworthy visual identity
Piggle creates a friendly world where kids are excited to learn about money. Through soft colors, rounded typography, and a curious mascot, the design makes financial learning approachable, safe, and rewarding.
PLAYFUL ASSETS
Why be boring? Assets that break the mold of traditional banking
From vibrant mascots to cool patterns, these playful assets are designed to spark curiosity instantly. It’s not just a finance app; it’s a colorful digital playground that kids want to explore. They transform a simple finance tool into a vibrant companion that kids genuinely love to interact with.
