Rebuilding an AI-native manufacturing company from brand to digital product.
Role:
​Product Designer — end-to-end
Worked With:
Founder · Engineering · Marketing
Ownership:
Research · IA · UI · Front-End
Timeline:
Jun -Aug 2026
Project Type:
Product Designer — end-to-end
Team:
Solo Designer
with founders & engineering
Scope:
Brand Strategy
Design System
Information Architecture
Front-End Development
Timeline:
Jun - Aug 2026
— OVERVIEW
As Aether's Product Designer, I owned the redesign end to end, from positioning to the shipped front-end.
Aether is an AI-native manufacturer. Its own software quotes, runs, and inspects every part it makes, across factories built to replicate.
— OUTCOME
The founders adopted the direction as the basis for Aether's main website.
My first job was to make this legible.
Five layers, one connected system, so the site could tell the story in a single flow from quote to delivery.
— PROBLEM
The information was all there.
The story was not.
Every detail was already on the site, but nothing guided you through it, and no sense of the company behind them. That is where I started: giving it a clear structure, a real brand, and a story worth following.
— FINAL DESIGN
One Connected Operating System
APG, FacOS, QMS, automation, and logistics were unified into one clear system, making the full journey from quote to delivery easier to understand.
What changed
Fragmented technology → one connected story
Aether Blueprint
Aether starts with one live factory in Erie, Pennsylvania, then scales the same operating model across new U.S. and global nodes.
From Quote to Delivery
A complex manufacturing process was simplified into a clear customer journey: upload, quote, production, inspection, shipment, delivery.
— FULL DESIGN
— TECHNOLOGY / CONTENT HIERARCHY & VISUAL CONSISTENCY
Make Aether’s technology easier to understand and evaluate.
I refined the existing page through clearer messaging, updated media and a consistent design language.
System overview → APG → FacOS → Fabricator → QMS → Certifications → Capability envelope → Next step
— SERVICES / INFORMATION ARCHITECTURE
Make the service page support buying decisions.
I reorganized service discovery, technical fit and conversion into one evaluation flow.
Service → Capabilities → Materials → Finishing → Ordering → Questions → Next step
— HOW I WORK
PawPath is a companion-based AR wayfinding concept for Snap Spectacles. By replacing abstract 2D maps with a virtual cat guide, it transforms navigation into an instinctive, "hands-free" following experience. The project focuses on reducing cognitive load through spatial UI and ground-anchored cues for seamless indoor navigation.
Project Type:
Independent UX/UI Design & Branding Project
Role:
UX/UI Designer, Branding, Prototyping
Platforms:
iOS & Android Mobile App
Timeline:
8 Weeks
The Problem:
Most navigation experiences are designed as static 2D map interfaces. Even when AR is introduced (e.g., "live view" on a mobile phone), users must constantly switch their attention between a handheld screen and the real environment. This creates high cognitive load, and introduces social discomfort from holding a phone up in front of others.
Challenge:
With smart glasses, there is an opportunity to rethink wayfinding as "instinctive following" instead of "map reading." How might we create a companion-based AR experience that helps users navigate by following movement without blocking their primary field of view or overwhelming the scene with visual clutter?
Problem:
Idea:
Indoor navigation makes people stop, hesitate, and constantly “re-orient” using 2D maps.
Replace map reading with instinctive following through a calm companion and environment-anchored cues.
Solution:
Outcome:
A cat guide + ground-anchored Paw Trail + Target Point that reinforces spatial trust.
A coherent spatial UI concept + prototype direction for hands-free wayfinding on smart glasses.
A scenario-based interaction framework used to validate
PawPath’s end-to-end flow across different spaces and destinations.
